Start a dating web site
Read our five simple steps to start your love affair with online dating now.One of the most important elements in any successful business is identifying your target market.Whereas the old agencies often did a lot of the searching for their members, meeting new clients before hand-picking their potential matches, the modern site allows users to do all the work, searching a database of other members and arranging meetings themselves.In addition to the established market leaders, and US-based e Harmony, the online dating sector comprises a number of niche sites, including Fitness Singles for health and exercise fanatics, Lovestruck for busy city professionals, and Uniform Singles, which is tailored to people in the military and emergency services – and those with a uniform fetish.Interested parties then contact Social Circles to sign up.The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.With a busy market you’ll need a clear USP and a realistic revenue model.
Setting up a site for specific tastes or fetishes is a good way of establishing a target audience and finding a gap in the market.
“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.
It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.
Traditional Internet dating can be challenging for those singles looking for love that lasts. Of all the single men or women you may meet online, very few will be compatible with you specifically, and it can be difficult to determine the level of compatibility of a potential partner through methods of conventional dating services – browsing classified ads, online personals, or viewing profile photos.
Our Compatibility Matching System does the work for you by narrowing the field from thousands of single prospects to match you with a select group of compatible matches with whom you can build a quality relationship.Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.